Detailed Analysis; Kerrang

Kerrang Magazine;

Audience;
The genre of the Kerrang magazine! is Rock, but also includes other similar genres such as Metal, Indie and Alternate. Because of this, the expected audience for the Kerrang! Magazine would be both sexes, paying particularly interest to the male side. The audience would be between the ages of 18 and 40, and the expected psychographics for the audience would be Aspirers/Radicals. Their Social values would be expected to be Materialists/Hedonists. On the Jicnar scale, the audience would be between C1 and D, typically.

Title;
The title of the magazine uses an angry looking, Sans-Serif font, which attracts readers and is continued throughout the rest of the magazine. The font is also simple enough to read and the colour scheme of White, Black and Red (on the cover only) is effective as the colours are also angry when placed together. This reflects the expected material from within the magazine, as it is expected to be heavy music, and the way the reviews and articles of these bands are written up, are also expected to be harshly written (swear words etc).
The title of the magazine is attractive as it is a short, simple onomatopoeic word, as when pronounced, it sounds like a guitar strum, which can also be reflected in the fact the magazine is of a musical genre.

Style&Photographs;
Throughout the magazine, simple colours are used to attract the audience. For example, on the front cover, Red,White and Black are used. Alone, these colours are all simply used, and not very attractive. However, together, the colour scheme produces a connotation of violence, as black and white contrast together, and the bright colour Red connotes blood, which reflects the 'violent' nature of the magazine. In the contents pages of the magazine however, the colour scheme slightly changes to Yellow,Black and White. As the colours Black and White contrast, the colour Yellow adds more colour to the headings and sub headings. However, as the Red has disappeared, the violent field has also been removed, and replaced. The colour Yellow can connote creativism, optimism and artistic measures, which all can be used to reflect the thoughts of the artists which are being reviewed within the weekly magazine. Within the articles of the magazines, the colour scheme changes to Red,White,Black, Green and Blue. The variety of colours may confuse audiences considering it is an Rock magazine, but the majority of the articles focus on the contrasting Black and White scheme, with only small amounts of Blue, Green and Red used for headings and sun headings. This ensures the attention is not taken off the content of the magazine, to the decorative side of the magazine.

The layout of the front cover is simple, and he first thing you notice about the magazine is the main sell. This is a large image of Hayley Williams from Paramore, as the article is about an interview with her. This is eye catching, not only to fans of Paramore/Hayley Williams, but the lighting used on the front cover makes the MCU of Hayley appear naturalistic. Considering the genre of the magazine is a Metal/Rock magazine, the idea of having a 20 year old girl on the front cover sounds unusual. However, the pose which Hayley is doing reflects the genre of which the magazine is based in. For example, the pose is is Hayley making fists as if she was about to fight. This can be shown in the magazine as a connotation of 'fight' is 'violence', which can be reflected within the genre of the magazine.

On the front cover, there are many other photographs used to attract the magazines target audience. For example, inside the magazine, there are three posters for the audience to enjoy. These are typically of members of well known rock bands, such as, in this case, My Chemical Romance, Bullet For My Valentine and Avenged Sevenfold. As these images are posters, the artist is typical posing for the photos, as they are expected to be well planned, and not spontaneous, widening the possible target audience for the magazine, as they can count as freebies within the magazine. This may make the stars appear more approachable then they are seen within the rest of the band, as they pose in such a way that are attractive to the audience, as opposed to making them feel intimidated by them, regardless of the fact this is what we expect from a magazine which also covers Metal genred bands.

IMAGE!!!

Kerrang's ex editor, Paul Rees, now works for the Q Magazine,which also focuses on Rock bands.

This is the contents page for the Kerrang! Magazine. It is simply layed out, and it is clear that the top three are the main sells for the magazine. Two of these main sells are reviews for live concerts, such as Five Finger Death Punch and Metallica. The third is an interview with Marilyn Manson. This shows that the magazine does more than interviews, to attract it's audience and appear different to other magazines.

This is an example of an article inside the Kerrang! magazine. It is a live review of the band Five Finger Death Punch, and includes audience interpretations of the concert. This article will attract the audience, especially attendees of the concert, as they would want to see if Kerrang!'s critics enjoyed the concert as much as they did, or disenjoyed it as much as they did. New fans of the band's reviews may also want to read live reviews of the bands performance, before deciding whether or not they wish to also see the band live.